Best veggie burger at grocery store8/16/2023 That startup also makes a plant-based burger, though it's currently only available at New York City restaurant Momofoku Nishi, which is owned by acclaimed chef David Chang.Īt the NYC launch party for the Beyond Burger, Brown also announced that the startup is hoping to create a plant-based bacon that's indistinguishable from pork. Bonus: This recipe includes a sub-recipe for an acidic, garlic-forward chickpea aioli that is worth keeping on hand at all times. Similar to the 3-Ingredient Veggie Burger from earlier, this vegan option from Joe Yonan relies on chickpeas for both structure and flavor. Beyond Meat plans to come out with improved iterations of its veggie burger every year.īrown says that he tells the startup's scientists, who work in the company's headquarters in El Segundo, California, that this is a "lifetime employment project."īeyond Meat's biggest competitor, Impossible Foods, is also based in California and currently working toward the same goal. Black BeanChipotle Falafel Burgers From Joe Yonan. Visit INSIDER's homepage for more great stories. Boca Burgers and Amy's All American Veggie Burgers are also popular veggie-burger options you can find at many grocery stores. " Were not there yet, but were getting closer and closer," Brown tells Business Insider. Sold at many grocery-store chains, the Beyond Burger is extremely popular and is known for having a meat-like taste and texture. (The Beyond Burger.Leanna Garfield/Business Insider)īeyond Meat's CEO, Ethan Brown, tells Business Insider that the company hasn't reached their ultimate goal of making a plant-based burger that mirrors beef. However, it wouldn't fool me in a blind taste test with a regular burger. Compared to other store-bought veggie burgers - which usually taste more like cardboard than meat - the Beyond Burger is the best one I've tried. When I tried the Beyond Burger in May, it sizzled like beef and boasted the same texture as a normal burger. The company has a long line of investors, including Bill Gates. The California-based startup is trying to market a burger - made mostly from pea protein, yeast extract, beet juice, and coconut oil - that looks and tastes like the real thing. They've also been sold at certain Whole Foods in New Mexico, Idaho, Kansas, Colorado, Utah, Virginia, and Maryland since September. (The Beyond Burger at the New York City launch party, October 13, 2016.Leanna Garfield/Business Insider)īurgers by Beyond Meat, the company that makes fake meat from plants, will become available in select Whole Foods stores nationwide by the end of 2016.īeyond Burger launched in two Whole Foods locations - one in Brooklyn and one in Philadelphia - on October 13.
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